Has E-mail Won the Battle? Deciding
Whether Direct Mail Is in Your Future
(MarketingProfs.com) Discusses the competing merits
of direct mail and broadcast e-mail, and how to gauge whether direct
mail should be part of your company's marketing mix.
8 Ways to Make Your Direct Marketing
Copy Work Harder
(MarketingProfs.com tutorial) Presents simple ways
to make your direct marketing copy worthy of your total campaign
investment.
It's Time to Dust Off
"Marketing 101"
(DM News) Discusses strategies for making the
most of your direct marketing dollar in tough economic times.
Lifting Response to E-Newsletter
Ads
(DM News) Describes 7 key techniques to maximizing
response from sponsorship ads in e-mail newsletters.
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