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Has E-mail Won the Battle? Deciding Whether Direct Mail Is in Your Future
(MarketingProfs.com) Discusses the competing merits of direct mail and broadcast e-mail, and how to gauge whether direct mail should be part of your company's marketing mix.

8 Ways to Make Your Direct Marketing Copy Work Harder
(MarketingProfs.com tutorial) Presents simple ways to make your direct marketing copy worthy of your total campaign investment.

It's Time to Dust Off "Marketing 101"
(DM News) Discusses strategies for making the most of your direct marketing dollar in tough economic times.

Lifting Response to E-Newsletter Ads
(DM News) Describes 7 key techniques to maximizing response from sponsorship ads in e-mail newsletters.


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