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CONNECT DIRECT ADDS DAPTIV, INGRES, QUOVA TO CLIENT ROSTER
High-Tech Agency Also Announces 10 Percent Increase in Billings

Redwood City, Calif. - October 15, 2008 - Connect Direct Inc. (CDI), a full-service agency specializing in integrated demand generation and lead management for high-technology companies, has announced three new clients: Daptiv, Ingres and Quova.

Daptiv (www.daptiv.com), of Seattle, Washington, a leader in on-demand collaborative business software, hired Connect Direct to develop an integrated campaign that includes direct mail, a custom Web microsite, mobile response, and lead nurturing. The campaign will launch on a pilot basis in Q4 2008 and is expected to roll out nationwide in 2009.

Ingres (www.ingres.com) of Redwood City, California, chose Connect Direct to help promote its open source database management software. CDI is developing a comprehensive lead management and lead nurturing strategy for Ingres, as well as generating inbound sales leads through a program of content syndication and online advertising.

Quova (www.quova.com) of Mountain View, California, selected Connect Direct to help promote its IP geolocation solutions to e-retailers, Web publishers, banks, and government agencies worldwide. The campaign includes designing a custom Web microsite, developing a comprehensive lead management program, and revamping Quova's SEM effort.

Connect Direct Billings Increase in 2008

Separately, Connect Direct announced that its billings have increased 10 percent in 2008 compared to the same period in 2007. "In tough economic times, companies are looking to stretch their marketing dollar further," said Howard J. Sewell, Connect Direct's founder and president. "That translates into increased focus on the kind of programs that form our core specialty: ROI-based demand generation and closed-loop lead management."

About Connect Direct

Connect Direct Inc. is a full-service direct marketing agency specializing in turnkey, integrated demand generation for high-technology companies. Earlier this year, the firm was named one of the "Top Agencies for 2008" by BtoB Magazine. CDI clients include BEA/Oracle, Cisco Systems, E2open, and Verdiem. The company has offices in Silicon Valley and Seattle. For more information, visit www.connectdirect.com.

About Daptiv

Founded in 1997, Daptiv is the on-demand leader in collaborative business software that enables companies of all sizes to transform their mid-office business operations. From new product development to operations and service delivery, Daptiv's on-demand solutions streamline employees' day-to-day interaction and collaboration while dramatically reducing the complexity of managing multiple teams, projects and tasks. Daptiv also gives executives unparalleled visibility into project, program and portfolio execution, as well as the ability to measure progress against key business priorities. Daptiv's flexible environment easily adapts to the work management needs of any department - from IT and finance to marketing and human resources - with an intuitive user interface, point-and-click system configuration and fast creation of forms, reports and alerts. Based in Seattle, Washington, Daptiv has already transformed the mid-office for more than 700 customers and 100,000 individuals at companies such as BASF, BP, Cushman and Wakefield, Chase Paymentech, Honeywell, Merrill Lynch, Sprint/Nextel, Blue Cross and Blue Shield of Kansas City and Virgin Blue. For more information, visit www.daptiv.com.

About Ingres

Ingres Corporation is a leading provider of open source database management software and support services. Built on over 25 years of technology investment, Ingres is a leader in software and service innovation, providing the enterprise with proven reliability combined with the value and flexibility of open source. The company's partnerships with leading open source providers further enhance the Ingres value proposition. In particular, Ingres is working with leading business intelligence providers to deliver appliances that combine the benefits of open source with advanced reporting and data analysis capabilities. Based in Redwood City, California, Ingres also has major development, sales, and support centers throughout the world, supporting thousands of customers in the United States and internationally. For more information, visit www.ingres.com

About Quova

Quova, Inc. enables online businesses to instantly identify where a visitor to their Web site is geographically located. Major e-retailers, ad networks, banks, and government agencies integrate Quova's data into their Web applications to geo-target their advertising and content, detect identify theft and card-not-present fraud, manage digital content distribution, comply with local laws and more. Quova delivers detailed demographic and network characteristic data about an IP address, down to a city area. The data is 99.9% accurate at the country level and 96% accurate at the US State level (independent research conducted by PricewaterhouseCoopers). Quova, founded in 2000, is based in Mountain View, California, and is privately owned. For more information, visit www.quova.com.


                                                                                                                             





 
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