CONNECT DIRECT ADDS DAPTIV, INGRES, QUOVA TO CLIENT ROSTER
High-Tech Agency Also Announces 10 Percent Increase in Billings
Redwood City, Calif. - October 15, 2008 - Connect Direct
Inc. (CDI), a full-service agency specializing in integrated demand
generation and lead management for high-technology companies, has
announced three new clients: Daptiv, Ingres and Quova.
Daptiv (www.daptiv.com),
of Seattle, Washington, a leader in on-demand
collaborative business software, hired Connect Direct to develop
an integrated campaign that includes direct mail, a custom Web
microsite, mobile response, and lead nurturing. The campaign will
launch on a pilot basis in Q4 2008 and is expected to roll out
nationwide in 2009.
Ingres (www.ingres.com)
of Redwood City, California, chose Connect
Direct to help promote its open source database management software.
CDI is developing a comprehensive lead management and lead nurturing
strategy for Ingres, as well as generating inbound sales leads
through a program of content syndication and online advertising.
Quova (www.quova.com)
of Mountain View, California, selected Connect
Direct to help promote its IP geolocation solutions to e-retailers,
Web publishers, banks, and government agencies worldwide. The
campaign includes designing a custom Web microsite, developing a
comprehensive lead management program, and revamping Quova's SEM
effort.
Connect Direct Billings Increase in 2008
Separately, Connect Direct announced that its billings have increased
10 percent in 2008 compared to the same period in 2007. "In tough
economic times, companies are looking to stretch their marketing
dollar further," said Howard J. Sewell, Connect Direct's founder
and president. "That translates into increased focus on the kind
of programs that form our core specialty: ROI-based demand generation
and closed-loop lead management."
About Connect Direct
Connect Direct Inc. is a full-service direct marketing agency
specializing in turnkey, integrated demand generation for high-technology
companies. Earlier this year, the firm was named one of the "Top
Agencies for 2008" by BtoB Magazine. CDI clients include BEA/Oracle,
Cisco Systems, E2open, and Verdiem. The company has offices in
Silicon Valley and Seattle. For more information, visit www.connectdirect.com.
About Daptiv
Founded in 1997, Daptiv is the on-demand leader in collaborative
business software that enables companies of all sizes to transform
their mid-office business operations. From new product development
to operations and service delivery, Daptiv's on-demand solutions
streamline employees' day-to-day interaction and collaboration while
dramatically reducing the complexity of managing multiple teams,
projects and tasks. Daptiv also gives executives unparalleled
visibility into project, program and portfolio execution, as well
as the ability to measure progress against key business priorities.
Daptiv's flexible environment easily adapts to the work management
needs of any department - from IT and finance to marketing and
human resources - with an intuitive user interface, point-and-click
system configuration and fast creation of forms, reports and alerts.
Based in Seattle, Washington, Daptiv has already transformed the
mid-office for more than 700 customers and 100,000 individuals at
companies such as BASF, BP, Cushman and Wakefield, Chase Paymentech,
Honeywell, Merrill Lynch, Sprint/Nextel, Blue Cross and Blue Shield
of Kansas City and Virgin Blue. For more information, visit
www.daptiv.com.
About Ingres
Ingres Corporation is a leading provider of open source database
management software and support services. Built on over 25 years
of technology investment, Ingres is a leader in software and service
innovation, providing the enterprise with proven reliability combined
with the value and flexibility of open source. The company's
partnerships with leading open source providers further enhance the
Ingres value proposition. In particular, Ingres is working with
leading business intelligence providers to deliver appliances that
combine the benefits of open source with advanced reporting and
data analysis capabilities. Based in Redwood City, California,
Ingres also has major development, sales, and support centers
throughout the world, supporting thousands of customers in the
United States and internationally. For more information, visit
www.ingres.com
About Quova
Quova, Inc. enables online businesses to instantly identify where
a visitor to their Web site is geographically located. Major
e-retailers, ad networks, banks, and government agencies integrate
Quova's data into their Web applications to geo-target their
advertising and content, detect identify theft and card-not-present
fraud, manage digital content distribution, comply with local laws
and more. Quova delivers detailed demographic and network characteristic
data about an IP address, down to a city area. The data is 99.9%
accurate at the country level and 96% accurate at the US State level
(independent research conducted by PricewaterhouseCoopers). Quova,
founded in 2000, is based in Mountain View, California, and is
privately owned. For more information, visit
www.quova.com.